Leadership- we dare our employees and our customers to be different and challenge them to create something unique,

Transparency – embodies honest and open communication which is the pathway to building the foundation of great teamwork,

Successful – To do well, you must understand your role, be resilient, play your part by being tenacious and embrace the footprints of the agency,

Partnerships (Ugandan proverb) – “Where two rivers meet, the water is never calm” – we engage in partnerships to build scale and continuity otherwise unattainable on our own, to solve problems in order to advance our customers with key resources, 

Excellence – strive to excel in every aspect of the business and approach every challenge with a determination to succeed.